Our Case Studies Details

By Cubical Technologies

The brand Nikon launched a campaign ‘I am..’ intending to take the audiences 2

back on a nostalgic trip that is a fresh breath of air in itself. It encourages the

audience to indulge in joyful clicking than merely click pictures. Not only that, the commercial shows an array of instances like ‘I am The White Shark’ where a father captures the sight of his toddler playing with foam. The brand promotes capturing the little moments of life in a way, telling the audience to live, not merely exist.

Resulting Reverberation-

• Help consumers and customers connect themselves with the brand.
• Create memorable moments and inspire and promote a sense of achievement