Our Case Studies Details

By Cubical Technologies

Lay’s is a potato chips initiative from the parent company PepsiCo that initiated the ‘Smile Deke Dekho campaign’ in October 2019. The unique selling proposal was that the brand promoted the message of how a simple smile can connect different individuals universally and simultaneously convey the emotions and the mood effortlessly through each flavour and packet of chips. The uniqueness of the initiative was engaging the influencers on various social platforms in advertising the brand for them. Not only that Lay’s customised more than 350 curated packs for the Influencers.

Resulting reverberation-

• A feeling of personalised and customised product that is uniquely curated just for the customers
• It is a way to connect with the consumers individually and vice versa. The campaign reinstated the power of a single smile and the power of positivity it brings. 
• The campaign accelerated the use of social media platforms like Snapchat and Instagram by asking the consumers to pose a smile with their packets of Lays.