Our Case Studies Details

By Cubical Technologies

Case Summary:

Burger King is legendary when it comes to establishing their digital footprints in the space of digital marketing. Their digital campaign in the US made a pure genius marketing strategy. The constant competition among the two brand rivals, Burger King and Mc Donald’s, often caused a ripple in the waters of digital marketing space. Most brands wish to incorporate the use of the latest technologies into their marketing strategies and make optimum use of the technology. Since these are usually novice and new, some mistakes follow. 

Burger King is one such brand that loves to play with the technologies to create a marketing experience that its consumers least expect it to. Such is a marketing strategy that is weaved with voice-enabled devices. This digital campaign featured the catchphrase of Google’s voice-activated tools, “Ok, Google, what is the Whopper burger?”. As a result, any home device that is nearer and able to hear the prompt would enable itself and read up the famous whopper burger by Burger King.

Resulting Reverberation-

• The aim to introduce the consumers with toand and its product, The Whopper burger became a viral success.
• Even if the campaign wasn’t entirely a success, it did set a tone for the other brands that could not be replicated.