How to Generate Leads with SEO

Search engine optimization is useful for dozens of different purposes, including lead generation. Leads driven through SEO are notoriously inexpensive compared to leads obtained through other channels, so why not use it as often as you can? After all, leads are the heart and soul of your business.

Of course, organic SEO for lead generation requires some strategy. That’s where Internet marketing tactics come into play!

How do SEO and lead generation work together?

SEO is the process of editing and adjusting different aspects of your website so it shows up in search engines. With a properly optimized site, you can show up in search engines when someone searches for something related to your business. SEO and lead generation work together because the more often you show up on the first page of the search results, the more potential customers can find and interact with your business. A hardscaping company using SEO, for example, can use its first-page ranking to reach potential clients in its area. SEO is one of the best ways to increase your client base, increase sales and revenue, and keep your business growing and thriving. When you implement an SEO strategy, you’re able to generate leads because you appeal to your target audience at the right time and in the right place online.

37% of marketers say that generating high-quality leads was one of their biggest challenges.

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For example, let’s say you own a wedding cake bakery. Your target audience is engaged couples looking for a bakery to make their wedding cake dreams come true. But how will you reach that audience? Simply having a website won’t do the trick — in order to really drive leads, you have to implement an SEO strategy. In doing so, you’ll be able to target your most qualified audience, which is engaged couples, by using target keywords in your copy, building authority online, and more. As mentioned, SEO allows you to increase your rank in search engine results pages, which means more exposure for your brand, more clicks, more website traffic, and eventually, more sales. SEO generates leads by ensuring that you’re visible in search engines, and that you appear when users search for your target keywords.

What You get form lead generation with SEO

Organic Search
Digital Advertising
Ecommerce
Industries Lead Funnel

How to decide on a lead generation agency that’s right for your business

With SEO and lead generation at the forefront of the digital marketing industry, there are thousands of agencies across the country that provide services. That being said, how can you choose an agency knowing that it’s going to provide great results for your business? Though there is no way to tell for sure, there is a process that we recommend to help you decide whether or not a lead generation agency is right for your business.

Do your research

Making a hasty decision on a lead generation or SEO agency just because you want results quickly isn’t the best idea. In order to ensure that an agency is right for you, you have to take time to do research. When we say research, it’s important to understand that it’s not about simply taking note of an agency’s name, location, and how much their services cost, but looking deeper into the results they’ve driven for previous clients, how long they’ve been in business, what other services they offer, and so much more. You should first visit their website. What is your first impression? If they don’t have a visually appealing website, and you can’t find what you’re looking for easily, you may want to move along. Agencies should practice what they preach, and part of great SEO also overlaps with great web design. Take time to Google the agency and take note of where they show up in search engines. One of the best ways to determine if they’re successful is if they too show up highly in results pages. If they do, you can rest assured that they know what they’re talking about, since they obviously have a solid SEO campaign on their website. These factors and so much more are just some of the you should look for in potential lead generation agencies.

Consider how long they’ve been in business

As we’ve mentioned in the last section, determining how long an agency has been in business can be a huge deciding factor as to whether or not you should work with them. An agency that is just starting out is a bit more of a risk than an agency that has been in business for decades. Agencies that have been in business for over ten years have been able to survive through changing algorithms, changing marketing trends, and various other factors. It also means that their employees know what they’re doing since they’ve been in the business for quite some time.

Look at their testimonials

Testimonials are one of the best ways to determine the quality of a lead generation agency. Unlike reviews, testimonials are all positive comments about an agency, and are featured on their website. They will commonly include a photo or video of the client speaking on behalf of the agency to tell potential clients what they’ve done for their personal business. Testimonials are so effective because its essentially like talking to a friend about an agency’s services and quality. These individuals have worked with the agency you’re considering, and they know their process, quality of work, and how well they drive results — all of which is beneficial information to you when choosing an agency. Did you know that Cubical Technologies has over 45 client testimonials? It’s true!

Look at their reviews

Reviews are different from testimonials because they’re more often found in search engines, and they’re not always positive. Reviews can come from individuals are satisfied with their experience with an agency or unsatisfied — giving you a great balance of feedback and opinion. Keep in mind that everyone perceives services differently, so even the best agency will have a few negative reviews. That being said, a large majority of reviews should be positive. If negative reviews outweigh positive ones, it’s probably best to look at another agency.

Consider your budget and what they charge for their services

Budget is a big thing to consider when hiring a lead generation agency. You should go into the search with a figure in mind, but not be surprised if a majority of agencies are a little higher than what you’d expect. This makes it important to do pricing research beforehand so that you have a realistic idea of budget. After you have a realistic idea about how much you’d like to spend on a campaign, start narrowing down your list of agencies by whether or not they fit your budget. This is an easy way to shorten your list of potential agencies, and will keep your business in good shape financially.

Make sure they’re transparent

One of the best qualities of a lead generation agency is their level of transparency. When you’re interested in an agency, consider whether or not they publish their pricing online, if they talk about their campaign process, and overall how open they are about their services. A great way to take inventory of how transparent an agency is by talking to them on the phone. This allows you to ask questions like, “how long will it take for me to see results?”, “how many clients have you worked with in the past?”, “how much would it cost for me to add on this service?” and so many more. A high-quality, transparent agency will be able to answer all of these questions with honesty, and without hesitation. They will be upfront and honest, and if your campaign is going to take a little longer than you expect, they’ll let you know. They’ll talk specifically about their pricing, and if they’re ones of the best agencies around, they’ll even publish their pricing online. They’ll talk to you about how many clients they’ve served in the past, and how successful they’ve been with past campaigns. If you talk with an agency that isn’t willing to talk about this information, they may not be the real deal.

Cubical Technologies knows SEO

Guiding potential customers through the sales funnel can be time-consuming and difficult. If you don’t have the time to do it yourself, Cubical has an extensive portfolio of successful marketing campaigns that have benefited hundreds of clients. Our talented team of Internet marketers is passionate about SEO, and their expertise can help grow your business to new levels of success.